Associate Director, DTP Promo, Long-Acting Treatment
Core
Develop and execute direct-to-patient marketing strategies and campaigns for a new long-acting HIV therapy, focusing on patient activation and culturally competent messaging.
Role type
Associate Director, Direct-to-Patient Marketing
Builds
Patient engagement campaigns, digital/print media initiatives, and brand optimization for HIV treatments
Domain
Pharmaceutical/Biotech, HIV treatment
Deliverable
product features
Required skills
Integrated multi-channel marketing, patient activation, campaign planning, market research, agency management, budget management, regulatory compliance, project management
Preferred skills
Consumer/patient marketing experience, cross-functional execution, stakeholder coordination, data analysis
Technologies
SEO/SEM, digital media platforms, market research tools
Responsibilities
Develop DTP strategy and tactical plans; execute multi-channel campaigns; manage agency partners and media budgets; conduct market research and performance analysis; secure internal approvals for marketing materials; collaborate with Sales, Legal, Regulatory, and Medical teams.
Seniority
Senior, hands-on IC
