Associate Director, DTP Promo, Long-Acting Treatment
Core
Develop and execute innovative Direct-to-Patient (DTP) marketing strategies and campaigns for a new long-acting HIV therapy, empowering patients and inspiring communities.
Role type
Associate Director, DTP Marketing (Pharmaceutical/Biotech)
Builds
Patient marketing campaigns, digital/print media initiatives, and brand optimization for HIV treatments.
Domain
Healthcare / Pharmaceutical / HIV Treatment
Deliverable
product features
Required skills
Integrated multi-channel marketing, patient activation, cross-functional project management, market research, agency management, budget management, pharmaceutical regulatory compliance, qualitative/quantitative analysis.
Preferred skills
Consumer/patient marketing experience, communication planning, complex initiative execution, stakeholder coordination, travel readiness.
Technologies
SEO/SEM, digital media platforms, market research tools.
Responsibilities
Develop DTP strategy and launch plans; execute tactical initiatives (websites, social media, field marketing); define campaign KPIs and reporting frameworks; lead market research; manage agency partners and media budgets; secure internal approval for marketing materials; collaborate with Sales, Legal, Regulatory, and Medical teams; conduct campaign analysis for optimization.
Seniority
Senior, hands-on IC with leadership responsibilities.
