Director, Marketing- Digital Customer Experience
Core
Define and own a digital health roadmap for HIV prevention therapies, aligning solutions with brand imperatives to improve patient access, adherence, and persistence.
Role type
Director, Digital Customer Experience (HIV Prevention)
Builds
Digital health initiatives, patient support pathways, and adherence programs for HIV prevention portfolio
Domain
Healthcare / HIV Prevention / Digital Health
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Digital health strategy, CRM marketing, journey mapping, Voice of Customer (VoC) programs, regulatory compliance (FDA), market access, strategic planning, data analytics, stakeholder influence
Preferred skills
CX metrics (CES, CSAT, NPS), health tech background, mobile experience design, behavior-change intervention design
Technologies
CRM platforms, digital health tools, analytics platforms
Responsibilities
Define digital health roadmap, lead adherence program strategy, execute PrEP CX transformation, shape annual strategic plan, drive digital optimizations, establish insights-driven operating cadence, oversee content review and approval
Seniority
Director, strategic leadership & execution