Key Accounts Manager - On-Premise
Core
Drive volume, share, and profit growth for multi-unit on-premise accounts by managing relationships with purchasing decision-makers and executing brand strategies.
Role type
Key Accounts Manager (On-Premise Sales)
Builds
Annual business plans, promotional events, and POS materials for multi-unit retail accounts
Domain
Beverage retail / On-premise sales
Deliverable
product features
Required skills
Multi-unit account management, annual plan development, promotional event execution, POS material management, competitive market analysis, staff training coordination, pricing strategy management
Preferred skills
Supervisory experience, cross-functional experience (finance, operations, IT, HR, project management), valid driver's license
Technologies
MS Office, presentation software, BBG Digital Capabilities
Responsibilities
Lead development of annual plans for key accounts stating agreed brand and consumer strategies; Educate account staff on priority brands via instructional seminars; Manage and evaluate all promotional spending by account priority; Obtain and communicate updated market competitive information; Establish and present merchandising objectives relative to brand priority; Assist event-marketing manager in organizing and executing brand promotions
Seniority
Mid-level, hands-on IC