Marketing Manager - Mining
Core
Develop and execute global marketing strategies for Weir's ESCO Mining portfolio, driving product launches and go-to-market execution for mining technology.
Role type
Senior B2B Marketing Manager (Mining)
Builds
Integrated product-line and channel strategies for mining equipment and services
Domain
Mining technology / Industrial engineered products
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
B2B marketing strategy, new product launch leadership, cross-functional stakeholder management, channel management (social media, trade publications, direct sales), regional market adaptation, team leadership
Preferred skills
Technical product marketing, marketing automation, CRM, digital performance analytics, agency collaboration
Technologies
Marketing automation platforms, CRM systems, SEO tools
Responsibilities
Develop global marketing strategy for the ESCO Mining portfolio; Lead marketing execution for new product launches; Act as primary marketing interface with Product Management, Sales, and Regional Commercial teams; Manage Social Media, Trade Publications, and Direct Sales Team channels; Collaborate with regional teams to adapt global strategies to local needs; Manage and develop the Marketing Specialist
Seniority
Senior, hands-on IC with team leadership
