Digital Performance and Demand Generation Specialist
Core
Drive digital campaigns and lead generation activities across the RBT region to support regional marketing and sales pipeline.
Role type
Digital Performance and Demand Generation Specialist
Builds
Regional marketing activities and sales pipeline
Domain
B2B construction materials (stone wool)
Required skills
Digital campaign management, Agency & budget management, Lead generation & conversion, Email marketing & lead nurturing, SEO/AEO & content optimization, Campaign tracking & analytics, Performance optimization, Market & competitor insights, Regional stakeholder collaboration, Continuous improvement
Technologies
Google Ads, LinkedIn Campaign Manager, Google Analytics 4, Google Tag Manager, Marketo, Looker Studio, Excel
Responsibilities
Plan, coordinate and optimize paid, owned and earned digital campaigns; Act as main contact for external digital media agencies; Develop and optimize landing pages and lead capture forms; Support email marketing and marketing automation; Collaborate on SEO/AEO and content optimization; Monitor campaign performance and lead quality; Analyze results to recommend data-driven actions; Monitor competitor activities and market trends; Collaborate with internal teams to align campaigns with business priorities.
Seniority
Mid-level (3–5 years experience)
