Marketing & Branding Manager
Core
Lead the ROCKWOOL brand and marketing strategy for Bulgaria, driving B2B and B2C awareness for stone wool solutions among architects, installers, and homeowners.
Role type
Marketing & Branding Manager
Builds
Brand identity, omnichannel campaigns, digital content, and sales support materials for the Bulgarian market.
Domain
Construction materials / Building insulation
Deliverable
product features
Required skills
B2B and B2C marketing strategy, brand positioning, omnichannel campaign management, digital content management, budget management, agency coordination, stakeholder partnership
Preferred skills
Marketing automation (Marketo), CMS management, social media management, product launch communication
Technologies
Marketo, CMS
Responsibilities
Implement group marketing strategy and brand positioning; plan and execute PR, advertising, and social media campaigns; manage local website and digital content; coordinate agencies and suppliers; manage marketing budget and report on performance; support sales with events and promotional materials.
Seniority
Mid-Senior, hands-on IC