Marketing Manager
Core
Internal marketing role responsible for building Inspired HR's brand, driving business growth, and creating content to attract clients.
Role type
Marketing Manager (B2B Professional Services)
Builds
Brand awareness, lead generation campaigns, and client engagement content for an HR consulting firm.
Domain
Human Resources Consulting / B2B Professional Services
Deliverable
product features
Required skills
B2B marketing strategy, content creation (copy, video, social), campaign management, market research, budget management, performance analytics, CRM/marketing automation, project management.
Preferred skills
Experience in consulting or professional services, leadership/mentoring, business acumen.
Technologies
LinkedIn, SEO, email marketing, paid advertising, CRM systems, marketing automation platforms, CMS, digital analytics tools.
Responsibilities
Develop marketing strategy and plans; create and edit marketing content including copy and video; manage digital presence and social media; research market trends and client needs; manage marketing budget; track campaign performance and revenue impact.
Seniority
Mid-Senior, hands-on IC