Global Strategic Marketing Director (remote/Europe)
Core
Drive strategic growth and market development for Solenis LLC's Light Industry Solutions Business Unit, focusing on water management, process chemistry, and sustainability.
Role type
Senior strategic marketing director (B2B industrial)
Builds
Market strategies, value propositions, and growth initiatives for light industry water management and process chemistry solutions.
Domain
Industrial maintenance, water treatment, specialty chemicals, light industry
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Strategic marketing, market strategy development, value proposition creation, M&A strategy support, market data analysis (SAM, CAGR), IPO/investor relations narrative development, sector playbooks activation, VOC and blueprinting initiatives
Preferred skills
Experience in cooling water, boiler water, wastewater treatment, water reuse, asset protection, sustainability initiatives, operational efficiency programs
Technologies
None stated
Responsibilities
Support development and execution of Light Industry Business Unit Strategy; Lead certain Light Industry sector strategies; Define priority sectors at country, regional, and global levels; Lead VOC and Blueprinting initiatives for new adjacent markets; Support M&A strategy and identify external growth opportunities; Own accredited market data gathering for SAM, market size, market segmentation, and CAGR analysis; Create compelling sector value propositions; Own narrative development for IPO and Investor Relations activities
Seniority
Senior, hands-on IC