Sector Manager Healthcare
Core
Conceptualizing and executing demand generation campaigns for Diversey hygiene and cleaning solutions, specifically focusing on infection control portfolios.
Role type
Senior marketing manager (healthcare hygiene)
Builds
Market demand and mind share for high-profitability hygiene products
Domain
Healthcare industry / Hygiene and cleaning solutions
Deliverable
product features
Required skills
Demand generation strategy, HCP and patient journey mapping, marketing plan development, data-based decision making, analytics, portfolio management
Preferred skills
Cross-functional collaboration, strategic value proposition creation
Technologies
Analytics tools, forecasting models
Responsibilities
Conceptualize and execute demand generation campaigns; Develop end-to-end understanding of HCP and Patient journey; Create marketing plans with strong value propositions; Drive internal sales campaigns; Apply analytics to business metrics and forecasting; Work with cross-functional teams to provide solutions
Seniority
Senior, hands-on IC