Digital Analytics Specialist
Core
Advise clients on website design, user journey analysis, media advisory, and digital strategy using data to support decisions and evolve digital analytics offerings.
Role type
Specialist-level digital analytics consultant
Builds
Client measurement strategies, digital analytics tagging implementations, dataLayer structures, dashboards, reports, and MMM models
Domain
Digital marketing analytics and marketing mix modeling (MMM)
Deliverable
dashboards & analysis
Required skills
Digital analytics platforms (Google Analytics, Adobe Analytics, ContentSquare, Decibel), Tag Management Systems (Google Tag Manager, Tealium, Adobe Launch), data visualization (Tableau, Power BI), MMM model development, data collection and preparation, cross-functional team management
Preferred skills
Retail or e-commerce environment experience, matrixed organization experience, end-to-end MMM project delivery
Technologies
Google Analytics, Adobe Analytics, ContentSquare, Decibel, Google Tag Manager, Tealium, Adobe Launch, Tableau, Power BI
Responsibilities
Set strategic vision for digital analytics; establish client measurement strategies for web and app; audit and define digital analytics tagging implementations; define dataLayer structures; analyze website traffic, user engagement, and conversion rates; create dashboards and reports to track KPIs; employ and implement digital analytics tools to monitor campaigns; collaborate with Marketing teams to measure campaign effectiveness; work with business and internal analytics teams on MMM projects; gather and clean data from various sources; assist in developing and validating MMM models
Seniority
Specialist (L9), hands-on IC