Account Marketing (TSMC)
Core
Develop and execute end-to-end Account-Based Marketing (ABM) strategies for TSMC, aligning marketing priorities with account revenue goals, technology roadmaps, and fab expansion plans.
Role type
Senior Account Marketing Manager (Semiconductors)
Builds
Multi-year account marketing plans, executive-level value narratives, and customized content for C-suite and technical decision-makers.
Domain
Semiconductor manufacturing, advanced nodes, water systems, and environmental sustainability.
Deliverable
Product features (marketing strategy & content)
Required skills
Account-based marketing strategy, B2B marketing in semiconductors/electronics, translating complex technical concepts into value propositions, cross-functional leadership, global stakeholder management, performance tracking.
Preferred skills
Direct experience supporting TSMC or Tier-1/2 semiconductor manufacturers, familiarity with fab operations and UPW/water systems, experience with executive engagements.
Technologies
None explicitly stated.
Responsibilities
Own the end-to-end ABM strategy for TSMC, create executive-level storytelling for TSMC leadership, partner with Product Marketing and R&D to deploy semiconductor innovations, serve as the marketing interface between global teams and Taiwan-based stakeholders, track ABM effectiveness through pipeline influence and adoption metrics.
Seniority
Senior, hands-on IC with strategic planning.
