Marketing Technology Lead
Core
Strategic owner of a large marketing technology ecosystem, establishing governance, SOPs, and best practices to increase technology utilization across the Strategic Marketing and Communications team.
Role type
Senior Marketing Technology Lead
Builds
Marketing automation platform, CRM and CDP platforms, Sitecore platform, data segmentation frameworks, and audience definitions
Domain
Healthcare marketing technology
Deliverable
production ML models | product features | infrastructure
Required skills
Marketing technology ecosystem governance, data segmentation strategy, marketing automation platform oversight, CRM and CDP roadmap planning, Sitecore platform administration, vendor management, technical integrations design, emerging technology evaluation
Preferred skills
AI capabilities adoption, contract negotiation support, online scheduling activation
Technologies
Marketing automation platforms, CRM, CDP, Sitecore, AI tools
Responsibilities
Establish governance standards and SOPs for the marketing technology ecosystem; Lead data, segmentation, and audience-building strategy; Provide strategic oversight of the marketing automation platform; Drive the marketing technology roadmap for CRM and CDP; Serve as Sitecore platform governance and administration lead; Manage the marketing technology request queue; Partner with technical teams to design and maintain integrations; Evaluate emerging technologies and develop adoption recommendations; Support vendor governance and performance monitoring; Support activation and reporting of online scheduling for new patients.
