Senior Manager, CRM Marketing
Core
Build and implement data-driven CRM strategies to improve player retention, acquisition, and lifetime value in regulated iGaming and sports betting markets.
Role type
Senior Manager, CRM Marketing
Builds
Real-time, event-driven CRM campaigns and personalized player experiences
Domain
Regulated iGaming and Online Sports Betting
Deliverable
production ML models | product features
Required skills
CRM planning and delivery, player segmentation, lifecycle marketing, A/B testing, predictive analytics, cross-functional leadership, regulatory compliance knowledge
Preferred skills
AI-driven personalization techniques, responsible gaming initiatives
Technologies
Real-time CRM tools, personalization engines, automation technologies
Responsibilities
Develop comprehensive Customer Life Cycle Management (CLCM) strategies, optimize segmentation models, build automated customer journeys, conduct A/B testing, lead a team of CRM specialists, present strategic insights to stakeholders
Seniority
Senior, hands-on IC with team leadership
