INFINITI Regional Marketing Communications Manager
Core
Leads the analysis, development, and execution of the INFINITI Marketing Group (IMG) to maximize vehicle sales, brand value, and profitability within an assigned region.
Role type
Regional Marketing Communications Manager
Builds
Regional marketing communication plans, media campaigns, and auto show events for INFINITI dealerships
Domain
Automotive marketing and sales
Deliverable
product features
Required skills
Strategic thinking, project management, automotive marketing plan development, competitor analysis, media planning, budget management, cross-functional collaboration
Preferred skills
Creative instincts, independent decision-making, retail business understanding
Technologies
Polk, Gfk, SV, JDPA
Responsibilities
Oversees media plans with outside advertising agencies; manages regional advertising integration with national strategies; acts as conduit between headquarters and regional operations; manages regional auto shows and events; monitors vendor compliance and budgets; analyzes market demands and competitor strategies using syndicated data.
Seniority
Senior, hands-on IC