Manager, Consumer Marketing Strategy
Core
Develop and lead marketing strategies to build brand desire, advocacy, and loyalty for Ford across strategic business units in the US market.
Role type
Manager, Consumer Marketing Strategy
Builds
Ford brand opinion, preference, loyalty, and share across Ford Blue, Model E, Integrated Services, and Customer Service Division
Domain
Automotive industry + Marketing Strategy
Required skills
Business & Marketing acumen, Omni-channel media strategy, Creative strategy, Analytical curiosity, Problem structuring, Consumer empathy processes, Brand strategy coordination
Preferred skills
MBA, Strategy Consulting Experience, Automotive industry experience
Responsibilities
Manage annual cross-SBU marketing plan, Lead Marketing Special Attention Reviews, Develop insight-led narratives for senior leadership, Coordinate with media and agency strategy leads, Consult on communications briefs, Act as brand steward, Work with research teams (APP&R, GDIA, GCI)
Seniority
Manager, hands-on IC