Director, Marketing Communications - Lincoln
Core
Set Lincoln's marketing communications strategy and own all paid marketing communications across the brand, including media, retail, dealer assets, sales events, CPO, social, and experiential marketing.
Role type
Director, Marketing Communications
Builds
Integrated marketing programs, paid media campaigns, brand positioning, and customer experiences for Lincoln luxury vehicles
Domain
Automotive / Luxury Brand Marketing
Deliverable
product features
Required skills
Strategic planning, integrated campaign management, paid media direction, agency leadership, cross-functional stakeholder management, budget management, performance measurement
Preferred skills
Brand positioning, go-to-market strategy, experiential marketing, social media strategy
Technologies
None stated
Responsibilities
Set marketing communications strategy and brand positioning; Own integrated campaign and go-to-market agenda; Manage paid communications portfolio across media, retail, and digital; Lead agency and external partner relationships; Manage marketing budgets and establish measurement plans