Senior Manager Marketing Communications
Core
Setting and executing the marketing communications strategy for the Nissan brand in Canada, including advertising, partnerships, events, and media planning to support sales and brand objectives.
Role type
Senior Manager Marketing Communications
Builds
National advertising plans, brand campaigns, sponsorship activations, and event programs for Nissan Canada
Domain
Automotive industry / Marketing Communications
Deliverable
product features
Required skills
Strategic marketing planning, agency management, budget control, event marketing, market research integration, team leadership, stakeholder management, media planning, brand strategy
Preferred skills
Dealer/franchise organization experience, bilingualism (French/English)
Technologies
None explicitly stated
Responsibilities
Develop and execute national advertising plans across all media channels; Lead partnerships, sponsorships, and major events; Control the FMI budget for the Marketing Communications team; Integrate market research data into brand development and reporting; Manage and develop a team of 8 marketing professionals; Communicate brand strategies and vehicle launch campaigns nationally
Seniority
Senior, hands-on IC with management responsibilities