Digital & CX Manager
Core
Drive lifecycle, deployment, and optimization of core digital platforms including ownership apps, connected car services, immersive retail technologies (Apple Vision Pro, Showroom Digital Tables), and the 3D vehicle configurator.
Role type
Senior Digital & CX Manager (Automotive)
Builds
Unified standalone OEM app framework, Connected Car Services (CCS), virtual showroom experiences, 3D vehicle configurator, and regional data infrastructure.
Domain
Automotive industry, Digital Customer Experience, Spatial Computing, Data Infrastructure
Deliverable
product features
Required skills
App strategy & migration, GTM strategy execution, Stakeholder alignment, Data-driven performance optimization, Spatial computing strategy, 3D asset pipeline management, PIM management, Systems integration, Cross-functional matrix diplomacy.
Preferred skills
Salesforce management, Computer science background, GCC/ME digital landscape knowledge.
Technologies
Apple Vision Pro, Salesforce, PIM tools, CDP, One ID, BSP
Responsibilities
Framework regional app strategy and execute migration to unified standalone OEM app; Manage GTM strategy for Ownership app, CCS, and third-party services; Own strategy and deployment roadmap for Apple Vision Pro virtual showroom; Lead end-to-end management of Showroom Digital Tables; Manage full lifecycle of 3D vehicle configurator; Integrate systems (NSCs, CDP, AMIEO hub) and support data enhancement on vehicle milestones.
Seniority
Senior, hands-on IC