Sr Manager, Demand Generation
Core
Develop and lead integrated demand generation strategies to drive pipeline growth and revenue for a tax.com SaaS business.
Role type
Senior Manager, Demand Generation
Builds
Pipeline and revenue for the sales team via multi-touch campaigns and nurture programs
Domain
B2B SaaS / Tax Technology
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Integrated demand generation strategy, campaign planning, audience segmentation, channel strategy, MQL/SQL definition, lead scoring, performance analysis, cross-functional partnership, agency management, Salesforce reporting
Preferred skills
Account-based marketing (ABM), tax industry experience, Pardot experience, direct marketing channel ownership
Technologies
Salesforce, Pardot, AI tools
Responsibilities
Build annual demand generation strategy with goals, channel mix, and budget; Own integrated campaign planning and audience strategy; Maintain rolling six-month campaign calendar; Conduct quarterly competitive landscape reviews; Recommend new programs and channel investments; Lead integrated campaign planning across digital and events; Define campaign requirements and partner on build/launch; Develop nurture programs and conversion-focused offers; Define and refine MQL/SQL criteria and lead scoring; Evaluate channel performance and reallocate investment; Facilitate regular cadence with Sales on pipeline and lead quality; Own monthly/quarterly reporting to leadership; Leverage AI tools for targeting and optimization.
Seniority
Senior Manager, hands-on leadership