Marketing Analytics and Insights Lead
Core
Lead digital marketing analytics to measure campaign effectiveness, quantify strategy impact, and provide actionable insights for content, email, advertising, and social media initiatives.
Role type
Senior Digital Marketing Analytics Lead
Builds
Measurement strategies, governance frameworks, and reporting capabilities for digital touchpoints
Domain
Financial Services / Asset Management / Digital Marketing
Deliverable
dashboards & analysis
Required skills
Digital measurement and analytics, Google Analytics, Adobe Analytics, JavaScript, A/B testing analysis, Marketing automation, SQL, Python, PowerBI, Tableau
Preferred skills
Adobe Launch, Google Tag Manager, Salesforce Marketing Cloud, Pardot, Marketo, Financial Services experience
Responsibilities
Formulate business questions for data analysis, translate requirements into analyst tasks, lead analysis and deliver actionable insights, develop reporting on web traffic and engagement, implement analytics for new initiatives, test and remediate analytics implementations
Seniority
Senior, hands-on IC
