Director, Global Integrated Campaign Strategy & Operations
Core
Lead global campaign strategy and operations to transform product marketing inputs into high-impact, audience-based campaigns across General Contractors, Specialty Contractors, and Owners.
Role type
Director, Global Campaign Strategy & Operations
Builds
Unified, full-funnel global campaign operating model and audience-based influenced pipeline
Domain
B2B SaaS Marketing (Construction industry)
Required skills
Integrated campaign strategy, Campaign operations, Team leadership, Cross-functional operating model design, Full-funnel analytics, Multi-touch attribution, Account-based marketing (ABM), Product-led growth (PLG), SLA handoff governance, Content tiering governance
Preferred skills
Enterprise SaaS experience, Construction industry experience, Master's degree in Marketing/Business
Technologies
MarTech platforms, AI workflows, Context-layer asset management
Responsibilities
Lead and develop a high-performing team of Global Campaign Strategists and Campaign Operations Managers; Own the global audience strategy and build priority-ranked campaign portfolios; Drive audience-based influenced pipeline by managing clear stage priorities and customer journeys; Establish and enforce handoff processes with Product Marketing; Partner with Field Marketing for campaign localization; Collaborate with Analytics to measure full-funnel performance; Oversee content tiering governance; Champion AI-forward workflows.
Seniority
Director, strategic leadership & team management
