Director, Growth & Digital Marketing
Core
Director of Growth & Digital Marketing driving new-logo acquisition and customer expansion via a 7-figure digital budget, focusing on pipeline and revenue outcomes.
Role type
Senior IC Director of Growth & Digital Marketing
Builds
Integrated multi-channel growth programs, ABM playbooks, and lifecycle nurture campaigns for mid-market and enterprise segments.
Domain
B2B SaaS, Technology Skills Training
Required skills
B2B demand generation, team leadership (6+ years), 7-figure budget management, multi-touch attribution, media agency management, lifecycle marketing, ABM strategy, SaaS marketing to C-level executives
Preferred skills
Experience reaching technology leaders (CTO, CIO, VP of Engineering)
Technologies
Paid search, paid social, programmatic, video, CRM, multi-touch attribution tools
Responsibilities
Translate stakeholder briefs into demand gen plans and traffic strategies; manage paid, email, and digital execution for global campaigns; build repeatable playbooks and intake processes; advise campaign owners on channel performance; partner with Sales and Revenue Marketing on ABM and strategic accounts; develop and execute integrated multi-channel strategies; allocate digital budget based on pipeline data; direct media agency strategy and QBRs; track full-funnel performance to closed-won ARR; lead, coach, and develop a team spanning paid media and lifecycle; improve the growth operating model.
Seniority
Director, hands-on leader with team management
