Marketing Director
Core
Develops and executes strategic integrated marketing and advertising campaigns to advance the college brand, focusing on enrollment, student recruitment, and community relations.
Role type
Marketing Director (Higher Education)
Builds
Brand awareness, lead generation pipelines, and promotional campaigns for a state college.
Domain
Higher Education / Marketing & Communications
Deliverable
product features
Required skills
Strategic campaign planning, SEM management, budget management, team supervision, copywriting, data analytics, stakeholder management
Preferred skills
HTML, Adobe Creative Cloud (InDesign, Photoshop, Illustrator), media placement strategy
Technologies
Google Analytics, Microsoft Office, Adobe Creative Cloud, SEM engines
Responsibilities
Direct external marketing campaigns and manage vendor relationships; oversee paid search budgets and optimize ROI; recruit, train, and evaluate marketing staff; ensure brand consistency across all campus publications and digital channels; coordinate advertising for student recruitment and community events.
Seniority
Senior, hands-on IC with management duties