Director, Licensing
Core
Define and drive the strategic direction and growth of the WWE Consumer Products business, managing a portfolio of licensees and expanding presence across key retail partners.
Role type
Director, Licensing (CPG Licensing & Operations)
Builds
Consumer products portfolio across apparel, toys, interactive gaming, and home entertainment
Domain
Sports entertainment, Consumer Products, Licensing
Deliverable
product features
Required skills
Strategic planning, Licensee relationship management, Retail channel expansion, Contract negotiation, Financial forecasting, Budget management, Market trend analysis, Cross-functional collaboration
Preferred skills
Experience in brand positioning, Sales and revenue growth, Event coordination, Creative thinking
Technologies
Microsoft Office Suite
Responsibilities
Define strategic direction for the Consumer Products business; Identify white space opportunities across categories and markets; Build and manage a high-performing portfolio of licensees; Support licensees across the full lifecycle including deal execution and product development; Lead coordination of partner initiatives tied to live events; Collaborate on integrated marketing and promotional campaigns; Troubleshoot operational challenges; Support financial processes including royalty tracking and budget reconciliation.
Seniority
Director, strategic leadership with hands-on management