Director, Membership Growth
Core
Lead the growth and optimization of a new digital membership product to serve WWE's global audience, focusing on maximizing the owned fan ecosystem.
Role type
Director, Membership Growth
Builds
Digital membership product, fan ecosystem
Domain
Sports entertainment, media, consumer products
Required skills
Growth strategy, lifecycle marketing, commercial judgment, product sensibility, data analysis, audience segmentation, personalization, forecasting, performance reporting, process establishment
Preferred skills
Subscription, membership, ecommerce, loyalty, ticketing, sports, media, entertainment, or consumer products experience
Technologies
CRM, email, SMS, web, app, social, live events
Responsibilities
Own membership subscription growth (paid members, revenue, conversion, engagement, retention, churn); Develop and manage growth strategy across owned channels; Build lifecycle strategies across acquisition, onboarding, engagement, renewal, retention, and win-back; Partner with CRM and Data teams for segmentation and personalization; Partner with Product and Technology to prioritize improvements; Use member data to inform features and experiences; Collaborate across Marketing, Creative, Ticketing, Ecommerce, Social, Content, Events, and Partnerships; Own membership forecasting, performance reporting, and senior leadership readouts; Establish repeatable processes for campaigns, renewals, benefit launches, event activations, and major WWE moments
