Email Marketing Manager
Core
Design, execute, and optimize global email marketing strategy to drive fan engagement, revenue generation, and audience retention for UFC.
Role type
Email Marketing Manager
Builds
Global email campaigns, newsletters, lifecycle campaigns, and revenue-driving initiatives for UFC fans.
Domain
Sports & Entertainment / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Email marketing strategy, audience segmentation, campaign optimization, data analysis, cross-functional collaboration, marketing technology management, compliance governance, project management
Preferred skills
Advanced analytical capabilities, strategic planning, process innovation
Technologies
Zeta, Marigold, Flowcode
Responsibilities
Design and manage global email marketing strategy; execute email campaigns with judgment on structure and messaging; develop audience segmentation strategies; analyze campaign performance and refine via A/B testing; oversee email marketing calendar; lead cross-functional collaboration; establish scalable processes; direct reporting frameworks and KPIs; partner with Data and CRM teams; ensure compliance with regulations; evaluate and optimize marketing technology platforms.
Seniority
Mid-Senior, hands-on IC
