Assistant Director, Growth Partnership, CRM and Insights
Core
Lead the development and implementation of integrated growth and marketing strategies, govern HubSpot, and design customer segmentation and automation frameworks to improve market reach, lead quality, and conversion for NTU PACE's diverse portfolio.
Role type
Senior IC Growth Partnership & CRM Director
Builds
Scalable growth capabilities, customer engagement strategies, and data-informed marketing operations for individual learners, corporate clients, and institutional partners.
Domain
Higher Education / Professional Continuing Education / Marketing Technology
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Growth marketing strategy, HubSpot governance, customer lifecycle design, lead scoring, marketing automation, campaign planning, data analytics, stakeholder management, team leadership, resource allocation
Preferred skills
Postgraduate qualification in marketing/business, professional CRM/automation certifications, advanced HubSpot expertise, experience in higher education or complex service environments, agency/vendor management
Technologies
HubSpot
Responsibilities
Lead integrated growth and marketing strategy development; govern HubSpot platform usage and data standards; design customer segmentation and automation frameworks; set campaign priorities and manage external vendors; develop performance dashboards and insights; lead and develop a multidisciplinary team.
Seniority
Senior, hands-on IC with leadership responsibilities
