Assistant Director, Growth Partnership, CRM and Insights
Core
Lead the development and implementation of integrated growth and marketing strategies, govern HubSpot, and design customer segmentation and automation frameworks to improve market reach, lead quality, and conversion for NTU PACE's diverse portfolio.
Role type
Senior Growth Partnership and CRM Director
Builds
Scalable growth capabilities, customer engagement strategies, and marketing automation systems for individual learners, corporate clients, and institutional partners.
Domain
Higher Education / Professional Continuing Education / Marketing Technology
Required skills
Growth marketing strategy, HubSpot governance, customer lifecycle management, lead scoring, marketing automation, stakeholder management, team leadership, data analytics, campaign planning, resource allocation
Preferred skills
Postgraduate qualification in marketing/business, professional CRM/automation certifications, advanced HubSpot experience, higher education sector experience, agency/vendor management
Technologies
HubSpot
Responsibilities
Lead integrated growth and marketing strategy development; Serve as strategic growth partner to programme value streams; Establish and govern HubSpot usage; Design customer segmentation and automation frameworks; Set priorities for campaigns and engagement activities; Define lead-quality standards; Develop performance dashboards; Lead and develop a multidisciplinary team; Manage agencies and technology vendors; Build relationships with senior leaders and external stakeholders
Seniority
Senior, hands-on IC with leadership responsibilities