Senior Assistant Manager/Assistant Manager (Marketing)
Core
Lead end-to-end marketing and outreach strategy to diversify student intake for graduate coursework, research, and special programmes, targeting India, ASEAN, and Singapore.
Role type
Senior Assistant Manager, Higher Education Marketing & Communications
Builds
Graduate and special programme enrolment through targeted regional outreach
Domain
Higher Education / Student Recruitment
Deliverable
product features
Required skills
Higher education marketing, Student recruitment strategy, Social media content creation, Video production direction, CRM and email marketing, Web content management, University partnership development, Alumni relations management, Regional market knowledge (India/ASEAN)
Preferred skills
Sitefinity CMS, Regional language proficiency (Hindi/Bahasa Indonesia/Vietnamese/Thai/Tagalog), Travel for education fairs
Technologies
LinkedIn, Instagram, TikTok, YouTube, Mailchimp, Sitefinity CMS
Responsibilities
Recruit and train student ambassadors from target markets; Create and manage social media content and YouTube channel; Manage web content for postgraduate programmes; Coordinate university partnerships and joint degree pathways; Develop alumni engagement strategies; Execute marketing campaigns for summer school and special programmes.
Seniority
Senior, hands-on IC