Marketing and Student Recruitment Manager – Bachelor Programs
Core
Develop and execute marketing and recruitment strategies for SSE's Bachelor programs, focusing on attracting international students globally.
Role type
Marketing and Student Recruitment Manager
Builds
Global visibility and student enrollment for Bachelor programs
Domain
Higher Education / International Student Recruitment
Deliverable
product features
Required skills
Strategic planning, market research, campaign execution, relationship management, digital marketing, content production, data analysis, project management
Preferred skills
Experience in higher education, CRM systems, cultural awareness
Technologies
CRM systems, Google Ads, social media platforms, email marketing tools
Responsibilities
Develop marketing and recruitment strategies, conduct market research and competitive analysis, plan and execute digital and offline campaigns, represent the school at international events, manage relationships with high schools and agencies, monitor and report on recruitment outcomes, oversee production of promotional materials
Seniority
Mid-level, hands-on IC