Marketing and Student Recruitment Manager – Bachelor Programs

## About the Role Stockholm School of Economics (SSE) is looking for a driven and internationally minded Marketing and Student Recruitment Manager to join our Marketing and Student Recruitment team. In this role, you will play a key part in strengthening SSE's global visibility and attracting talented students from around the world. You will develop and execute marketing and recruitment initiatives for our Bachelor programs, with a primary focus on international markets. The position combines strategic planning, market analysis, relationship management, and hands-on execution of recruitment and marketing activities. You will work closely with the Marketing and Recruitment Manager responsible for the domestic Bachelor recruitment cycle, ensuring a coordinated and impactful approach to student recruitment across all target markets. As an ambassador for SSE, you will regularly represent the school at international recruitment fairs, conferences, high school visits, and networking events. International travel is therefore an integral part of the role. ## Responsibilities - Develop and implement marketing and student recruitment strategies for SSE's Bachelor programs, with a primary focus on international student markets. - Conduct market research, competitive analysis, and business intelligence to identify target audiences, recruitment opportunities, and emerging trends. - Plan, execute, and evaluate marketing campaigns and recruitment activities across digital and offline channels. - Lead student recruitment initiatives, including webinars, virtual information sessions, school presentations, one-to-one meetings, and education fairs, and support the team during the annual Open House event. - Represent SSE at international recruitment events, conferences, fairs, and in professional networks, while also supporting domestic recruitment activities when needed. - Build and maintain strong relationships with internal stakeholders, external agencies, international high schools, study counsellors, and recruitment partners. - Drive digital marketing activities, including social media campaigns, Google ads, lead generation, email marketing, website content, and online advertising. - Oversee the production and maintenance of marketing and recruitment materials, including brochures, fact sheets, videos, articles, landing pages, and other promotional content. - Monitor, analyze, and report on marketing performance and recruitment outcomes, providing actionable insights and recommendations. - Manage cross-functional marketing and recruitment projects from planning and implementation through evaluation and follow-up. - Handle administrative processes related to marketing activities, including invoice administration, processing, and follow-up. ## Requirements - A strategic and analytical mindset, with the ability to translate insights into effective marketing and recruitment initiatives. - Strong project management skills and the ability to manage multiple priorities and deadlines simultaneously. - Excellent communication and presentation skills, with the confidence to engage a wide range of audiences and stakeholders. - A collaborative and relationship-focused approach, with a talent for building and maintaining strong partnerships. - A proactive, self-driven attitude and the ability to work both independently and as part of a team. - Strong organizational skills, attention to detail, and the ability to manage administrative processes effectively. - A data-driven and results-oriented approach, with a focus on achieving goals and KPIs. - Creativity, curiosity, and an interest in exploring new opportunities, channels, and approaches to student recruitment. - Flexibility and adaptability, with the ability to thrive in a fast-paced and international environment. - Cultural awareness and confidence in representing SSE both nationally and internationally. - A positive, service-minded attitude and commitment to delivering an outstanding experience for prospective students and stakeholders. ## Nice to Have - Experience in marketing, student recruitment, business development, communications, or related field. - Experience working with CRM systems. - Experience from the higher education sector, universities, or business schools is considered highly meritorious. ## Qualifications - Excellent written and spoken communication skills in both Swedish and English.