Digital Marketing Project Manager
Core
Creating, adapting, and optimizing user journey and content for marketing automation, lead generation, nurture, conversion, and retention across B2B, B2C, and B2B2C channels in China.
Role type
Digital Marketing Project Manager
Builds
Marketing automation flows, private domain content packs, and user engagement campaigns for the British Council.
Domain
Education and culture sector marketing in China
Deliverable
product features
Required skills
Marketing automation, private domain operations (WeChat, RedNote), user journey design, data analytics, A/B testing, stakeholder management, agency management, budget management
Preferred skills
Global organization experience, education/exams market commercial experience, familiarity with Chinese marketing automation vendors, content development for social media and product marketing
Technologies
WeChat, RedNote, marketing automation platforms
Responsibilities
Design targeted user journey touchpoints and content to drive traffic, engagement, conversion, and retention; Develop and optimize content for marketing automation across multiple formats; Localize global marketing content for the China market; Track private domain conversion metrics and provide actionable insights; Conduct A/B testing on content and engagement tactics; Manage private domain operations including plan execution and team coordination; Propose budget allocations and manage owned budgets for private domain projects
Seniority
Mid-level, hands-on IC
