Brand Operations Manager (Trial, Loyalty Programs & In-Store)
Core
Lead initiatives to drive product trial, strengthen brand loyalty, and create impactful in-store experiences that influence purchase decisions.
Role type
Brand Operations Manager (Trial, Loyalty & In-Store)
Builds
Integrated activation plans across consumer and retail touchpoints
Domain
FMCG / Retail / Consumer Goods
Deliverable
product features
Required skills
Strategic thinking, analytical capabilities, business acumen, project management, campaign management, performance tracking, innovation
Preferred skills
Loyalty program design, retail marketing, consumer engagement, cross-functional collaboration
Technologies
N/A
Responsibilities
Develop strategies to drive product trial and recruit new consumers; Design and execute consumer loyalty and engagement programs; Lead in-store marketing and shopper activation strategies; Develop integrated activation plans across retail touchpoints; Track campaign effectiveness and measure ROI; Identify new opportunities for engagement platforms