Digital Commerce Senior Manager
Core
Leads digital commerce strategy and growth for ZzzQuil, PureZzzs, Nervive, PainQuil, and VapoFreeze across Amazon, Walmart, Target, Instacart, and DoorDash.
Role type
Senior Manager, Digital Commerce Strategy
Builds
Profitable sales and market share growth for personal health care brands on major digital platforms
Domain
Consumer Packaged Goods (CPG) / Personal Health Care / Digital Commerce
Deliverable
product features
Required skills
Strategic leadership, data analytics, retail media management, content strategy, cross-functional influence, budget stewardship, autonomous execution
Preferred skills
CPG/OTC experience, Amazon/Walmart/Target retail media expertise, agency management, digital shelf optimization
Technologies
Amazon Ads, Walmart Connect, Target Roundel, Vendor/Seller Central, retailer analytics platforms
Responsibilities
Own digital commerce sales growth agenda, lead integrated paid/organic search strategy, define eContent and digital shelf strategy, manage retail media investments and optimization, align multifunctional teams on commerce priorities
Seniority
Senior, hands-on IC with strategic leadership