Brand Analyst - Interlomas General Offices
Core
Shape brand strategy and deliver commercial plans, product launches, and marketing activations using consumer and business insights.
Role type
Managerial Brand Analyst
Builds
Commercial plans, product launches, and marketing activations
Domain
FMCG / Consumer Goods
Deliverable
product features
Required skills
Consumer insights analysis, Sales performance analysis, Market share analysis, ROI analysis, Cross-functional team coordination, Agency partner management, Campaign budget management, Go-to-market innovation
Preferred skills
Market data platforms (Nielsen, Kantar), Project leadership
Technologies
Nielsen, Kantar
Responsibilities
Lead commercial plans and brand activations across digital, retail, and traditional channels; Analyze sales performance and market trends to recommend strategic actions; Coordinate internal teams and external agencies to deliver marketing plans; Manage campaign budgets and optimize media investments; Identify consumer needs to develop product and go-to-market innovations.
Seniority
Entry Level, Managerial