Brand Communications & KOL Partnerships Manager
Core
Lead the end-to-end influencer, creator, and celebrity partnership ecosystem to drive brand growth and business results through strategic communications and commercial negotiation.
Role type
Manager, Brand Communications & KOL Partnerships
Builds
Influencer and creator partnerships
Domain
Marketing, Influencer Marketing, Brand Communications
Required skills
KOL strategy, talent sourcing, commercial negotiation, brand reputation management, contract management, campaign execution, performance measurement, stakeholder management, risk mitigation, data analysis
Preferred skills
Industry network, strategic thinking, commercial acumen, cross-functional leadership
Technologies
None stated
Responsibilities
Develop and lead KOL/influencer strategies aligned with brand objectives; manage the full partnership lifecycle from identification to optimization; own brand reputation and safety across all talent partnerships; negotiate talent fees, deliverables, and usage rights; execute campaigns and define success metrics; partner with Category, Communications, and Purchasing teams.
Seniority
Manager, Experienced Professionals