Sr. Media Manager, Brand Operations / Gestionnaire principal(e) des médias, Opérations de marque
Core
Building industry-leading media expertise and go-to-market strategies to drive media-enabled growth across the P&G brand portfolio.
Role type
Senior Media Manager (Brand Operations)
Builds
Centralized media capabilities, thought leadership, and best-in-class agency partnerships
Domain
Consumer Packaged Goods (CPG) / Media Planning & Buying
Required skills
Strategic media planning, budget management, agency governance, media training, stakeholder management, project management, data triangulation, programmatic buying, TV planning, digital/social media expertise
Preferred skills
Experience with industry-standard planning tools, multichannel national advertising client background, advanced understanding of all media vehicles
Technologies
Programmatic buying tools, TV planning tools, digital/social media platforms, industry standard planning tools
Responsibilities
Identify and build central media capabilities for in-house teams; Drive thought leadership across key media spend-pools (including Linear TV); Lead centralized media operations including budget management and agency governance; Lead media training and knowledge building; Manage agency and supplier relationships; Drive partnerships between P&G teams and media partners
Seniority
Senior, hands-on IC