Digital Campaign Manager / Gestionnaire de campagnes numériques
Core
Day-to-day preparation, execution, and monitoring of digital media campaigns, setting direction for brand media strategies to drive business objectives and consumer engagement.
Role type
Senior IC digital campaign manager (media planning & execution)
Builds
Digital media campaigns across programmatic, social, display, video, CTV, OTT, and retail search channels
Domain
Digital advertising / Media buying
Required skills
Digital media planning and buying, Programmatic and social channels, Ad serving and trafficking, Tag creation and QA, Analytics and performance optimization, Stakeholder management, Technical troubleshooting
Preferred skills
Coaching and mentoring, Strategic media planning, Innovative solution evaluation
Technologies
Google Campaign Manager (DoubleClick DCM), Innovid, DoubleVerify, Nielsen, ComScore, DMPs, DSPs, Social platforms