Social Media Trading Manager - Beauty Care
Core
Execute paid social media campaigns for beauty care products, managing audience strategy, creative trafficking, and optimization across platforms to drive brand and e-commerce goals.
Role type
Senior IC paid social media trading manager
Builds
Paid social media campaigns and reporting dashboards for beauty care products
Domain
Beauty care / CPG / Digital advertising
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid social media platform expertise (Meta, TikTok, Snapchat, Pinterest, Reddit), campaign setup and execution, audience strategy, budget management, performance analysis, data triangulation, troubleshooting ad ops issues, dashboard development, team training
Preferred skills
Online to offline sales measurement, CPG product marketing, brand safety measurement, third-party tagging platforms
Technologies
Meta Ads Manager, TikTok Ads, Reddit Ads, Google Analytics, Prisma, Microsoft Office
Responsibilities
Create paid social media tactical plans and manage campaign execution; monitor pacing and optimize performance against KPIs; develop optimization recommendations for stakeholders; measure business impact using quantitative and qualitative metrics; present campaign recaps and insights to strategic planners; troubleshoot platform and ad ops issues; collaborate on testing plans and new experiments; train team members on campaign strategy and analytics
Seniority
Mid-Senior, hands-on IC