Influencer & Community Senior Manager
Core
Own end-to-end influencer partnerships, strategy, and execution to drive brand relevance and consumer conversations across Central Europe.
Role type
Senior Influencer & Community Manager
Builds
Creator-led campaigns, ongoing community advocacy, and social-first content ecosystems for P&G brands.
Domain
Consumer Goods / Influencer Marketing / Social Media
Deliverable
product features
Required skills
Influencer marketing strategy, creator talent selection and vetting, campaign end-to-end management, social listening and trend analysis, budget management, data-driven performance optimization, compliance and risk management, cross-functional collaboration.
Preferred skills
Experience with Ukrainian creator landscape, knowledge of TikTok/Instagram/YouTube/Reddit dynamics, consumer goods industry background.
Technologies
Social listening tools, platform dashboards, internal analytics tools.
Responsibilities
Lead locally relevant execution of influencer and KOL strategies; identify, vet, and onboard creators across tiers; manage agency cooperation for briefing, content, rollout, and budget; engage audiences to drive UGC and advocacy; monitor sentiment and manage risks; develop community guidelines and response frameworks; translate social insights into actionable campaign recommendations.
Seniority
Senior, hands-on IC