Digital Media Manager
Core
Shape digital media strategy and operations to strengthen brand mental availability (TOMA, UBA) and drive penetration growth for P&G's FMCG brands using data-driven insights and platform expertise.
Role type
Senior Digital Media Expert Manager (Strategy & Operations)
Builds
Integrated digital media plans, standardized media operations processes, and data-driven optimization frameworks for P&G Indonesia.
Domain
Fast-Moving Consumer Goods (FMCG) / Digital Marketing & Media Buying
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Strategic media planning, digital media budget management, cross-functional stakeholder alignment, media data analytics, operational process design, project management
Preferred skills
Experience in large multinational E-commerce/Digital FMCG companies, deep expertise in TikTok/Meta/YouTube/CPAS platforms, financial acumen in digital spend
Technologies
TikTok, Instagram/Meta, YouTube, CPAS, Performance Marketing tools
Responsibilities
Guide media vision and strategy by recommending innovative media plans; Identify and implement best practices for media buying, trafficking, and verification; Partner with Brand Managers and Global/Regional teams to align on integrated media strategies; Oversee collection and analysis of media performance data to support optimization; Contribute to developing internal media expertise and sharing best practices
Seniority
Senior, hands-on IC with strategic ownership