TikTok Shop Leader
Core
Drive sales growth, profitability, and brand talkability for P&G Beauty on TikTok Shop by integrating strategy, content, assortment, and data capabilities.
Role type
Integrated Growth Leader (E-commerce/DTC)
Builds
Scalable TikTok Shop growth engine for P&G Beauty brands
Domain
Beauty, E-commerce, DTC, Social Commerce
Deliverable
product features
Required skills
Strategic and analytical thinking, DTC/marketplace growth experience, TikTok Shop scaling, cross-functional team leadership, data-driven decision making, innovation and testing, brand growth management
Preferred skills
Experience with digital, data, and AI capabilities
Technologies
TikTok Shop platform, data analytics tools
Responsibilities
Lead multi-disciplinary teams to develop growth strategies, manage communication with brand leaders to align assortment, analyze complex data sets for consumer insights, innovate and test new content/conversion tactics, scale successful initiatives
Seniority
Senior, hands-on IC