Marketing Technologist – IT, Grooming Digital Presence & DTC
Core
Own and optimize MarTech capabilities for Grooming brand websites and DTC online stores, bridging marketing, IT, and digital product management to improve consumer discovery, engagement, and conversion.
Role type
Marketing Technologist (IT)
Builds
Grooming brand websites, DTC online stores, and digital commerce experiences
Domain
Consumer Packaged Goods (CPG), Digital Marketing, eCommerce
Deliverable
product features
Required skills
MarTech platform management, translating business needs to tech requirements, SEO and technical site quality, digital analytics and reporting, consumer data activation, vendor and agency management, privacy and security compliance
Preferred skills
DTC/eCommerce platforms, CRM and marketing automation, Generative Engine Optimization, headless commerce, IT operations and service management
Technologies
Google Analytics, Google Tag Manager, Looker Studio, Power BI, Tableau, TikTok Shops
Responsibilities
Own MarTech capabilities for website and DTC store launches and migrations; Translate marketing needs into technology roadmaps and backlogs; Support SEO, GEO, and technical site quality; Use analytics to drive actionable recommendations; Support consumer data activation and personalization; Scale emerging MarTech opportunities like social commerce and AI operations; Ensure operational health, compliance, and security for digital platforms; Manage digital agencies and platform partners
Seniority
Experienced Professionals