Senior Performance Marketing Strategist - Personal Health Care
Core
Leads development and activation of performance media strategies to drive digital commerce growth for P&G Personal Healthcare brands.
Role type
Senior Performance Marketing Strategist
Builds
Digital commerce growth aligned with category goals
Domain
Consumer goods / Personal Health Care
Required skills
Performance media strategy, campaign management, bid management, data-driven optimization, cross-plan integration, retail media planning, search marketing, social media marketing, programmatic advertising, affiliate marketing, web analytics
Preferred skills
Experience driving indirect sales, DTC brand growth, eRetail search expertise
Technologies
Google Analytics, Adobe Analytics, eRetail search platforms, social platforms (Meta, TikTok)
Responsibilities
Lead development and implementation of media strategies; translate business objectives into performance plans; launch and manage campaigns across digital channels; optimize campaigns based on performance data; ensure synergy with national media investments; adhere to media buying principles and governance.
Seniority
Senior, hands-on IC