Marketing Manager, Frequency
Core
Develop and execute guest-centric marketing strategies to drive business demand, deepen loyalty, and increase shopping frequency for Essentials & Beauty categories at Target.
Role type
Senior category marketing manager
Builds
Integrated marketing plans and connected guest experiences for retail categories
Domain
Retail / Consumer Goods
Deliverable
product features
Required skills
Strategic thinking, cross-functional leadership, vendor/partner management, data-driven optimization, creative brief development, risk mitigation
Preferred skills
Retail merchandising experience, promotional marketing, category marketing
Technologies
N/A
Responsibilities
Lead category marketing strategy development and execution; Drive strategic merchant partnerships; Lead cross-functional collaboration; Manage external vendor partnerships; Anticipate and mitigate business risks; Elevate the GMS merchant service model; Measure and optimize performance based on guest insights
Seniority
Senior, hands-on IC