Sr Marketing Manager
Core
Develop consumer-led marketing strategies connecting consumer insights, cultural trends, and business priorities to inform integrated marketing plans and creative execution for Target's guests.
Role type
Senior Marketing Manager (Strategy)
Builds
Integrated marketing plans, strategic briefs, and consumer point-of-views
Domain
Retail / Consumer Marketing
Deliverable
product features
Required skills
Strategic thinking, consumer insight synthesis, storytelling, analytical skills, cross-functional partnership, decision-making framework development
Preferred skills
Cultural fluency, ability to navigate ambiguity, speed of execution
Technologies
None stated
Responsibilities
Develop consumer-led marketing strategies; Translate insights into strategic recommendations and briefs; Identify consumer and cultural opportunities; Partner across Marketing, Creative, Digital, Social, Media, Loyalty, and Merchandising teams; Develop decision-making frameworks; Translate campaign performance into actionable recommendations; Influence partners and senior leaders with compelling narratives
Seniority
Senior, hands-on IC