Media Analyst
Core
Analyze media performance, create optimization recommendations, and evolve bid strategies for digital campaigns across display, mobile, social, search, and video channels.
Role type
Media Analyst (Trading & Optimization)
Builds
Optimized digital media campaigns for Brand Category Marketing and Target Media Network businesses
Domain
Digital Advertising & Programmatic Buying
Required skills
Digital media trading, DSP management, DMP workflows, audience segmentation, retargeting models, campaign analytics, budget allocation, ad server setup
Preferred skills
Programmatic buying (RTB), creative testing, advanced Excel (pivot tables, macros), stakeholder management
Technologies
DV360, DBM, The Trade Desk, AppNexus, MediaMath, Yahoo DSP, TubeMogul, Brightroll, Lotame, BlueKai, Neustar, Adobe Audience Manager, Oracle, GDN, OpenX, ValueClick, Tribal Fusion, Sizmek, DoubleClick Studio, Medialets, Innovid, Google Ad Manager, Campaign Manager 360, FB Ads Manager, Pinterest Ads Manager
Responsibilities
Interpret and analyze media plans to ensure flawless campaign setup in ad servers and DSPs; Manage and reallocate budgets across channels to maximize ROI; Provide holistic optimization strategies covering creative testing, audience segmentation, and advanced targeting; Deeply analyze campaign reports across platforms and generate actionable insights; Build custom reports and dashboards to track performance, pacing, and optimization effectiveness.
Seniority
Mid-level (3–7 years experience)
