Media Planner
Core
Develop and execute media strategies across digital and traditional channels to drive lead generation and campaign objectives.
Role type
Media Planner
Builds
Digital and traditional media campaigns
Domain
Digital Marketing / Lead Generation
Deliverable
product features
Required skills
audience analysis, budget management, campaign optimization, stakeholder reporting, platform negotiation
Preferred skills
knowledge of Meta, Google, Taboola platforms
Technologies
Meta, Google, Taboola
Responsibilities
Plan and manage media campaigns based on target audience and goals, Select channels (Digital, social) and negotiate with brands, Monitor and optimize campaign performance, Report results and insights to stakeholders
Seniority
Mid-level, hands-on IC
Rewrite
## About the role
We're looking for a Media Planner to develop and execute effective media strategies across digital and traditional channels. You'll analyse audience data, recommend platforms, manage budgets, and track performance to ensure campaigns meet objectives.
## Responsibilities
- Plan and manage media campaigns based on target audience and goals
- Select channels (Digital, social) and negotiate with brands
- Monitor and optimize campaign performance
- Report results and insights to stakeholders
- Have detailed knowledge for Meta, Google, Taboola and other platforms.
## Requirements
- Bachelor's degree in Marketing, Advertising, or related field
- 2+ years of media planning experience
- Strong knowledge of media tools and platforms
- Analytical, organized, and detail-oriented
- Excellent communication skills
## Job Details
- **Location**: Noida
- **Experience**: 3+ Years into Media Planning
- **Industry**: Lead Generation, Digital Campaigns, Media Planning
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