Media planner
Core
Develop and execute media strategies across digital and traditional channels to drive lead generation and campaign objectives.
Role type
Media Planner
Builds
Digital and traditional media campaigns
Domain
Digital Marketing / Lead Generation
Deliverable
product features
Required skills
audience data analysis, budget management, campaign performance tracking, channel selection, platform negotiation, Meta/Google/Taboola platform expertise
Preferred skills
none stated
Technologies
Meta, Google, Taboola
Responsibilities
Plan and manage media campaigns based on target audience and goals, Select channels (Digital, social) and negotiate with brands, Monitor and optimize campaign performance, Report results and insights to stakeholders
Seniority
Mid-level, hands-on IC
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