Marketing Consultant
Core
Develop and execute marketing plans, create customer-focused messaging, and build thought leadership for Caterpillar's Electric Power Division products and services.
Role type
Marketing Consultant
Builds
Integrated electric power solutions, parts, and services for commercial and industrial customers
Domain
Industrial Electric Power
Deliverable
product features
Required skills
Strategic thinking, customer insights synthesis, content development, sales enablement training, agency management, metrics analysis
Preferred skills
Global business perspective, creative problem solving, relationship management
Technologies
None stated
Responsibilities
Develop marketing plans for brand expansion and new products; Collaborate with cross-functional teams to align business objectives; Conduct market research to define target audiences and positioning; Create messaging translating technical info into customer outcomes; Develop sales-enablement materials; Train sales and dealer teams; Manage agency and supplier partners; Establish metrics to monitor strategy effectiveness; Develop thought leadership content.