Product Marketing Manager
Core
Provide market leadership and strategic thought leadership to increase customer usage of HP Indigo digital printing products.
Role type
Product Marketing Manager
Builds
Global business development activities, competitive narratives, sales tools, and content for product GTM.
Domain
Digital printing / B2B technology
Deliverable
product features
Required skills
B2B marketing strategy, content creation, competitive analysis, stakeholder management, event planning, budget management, thought leadership
Preferred skills
MBA, multi-disciplinary systems knowledge
Technologies
HP Indigo digital printing systems
Responsibilities
Translate business objectives into yearly business plans; create marketing content (white papers, sales kits, videos); collaborate with customers to understand needs; define competitive messaging; manage industry events; work with analysts to drive research; develop and track business development budgets.
Seniority
Senior, hands-on IC