Senior Marketing Technology and Data Consultant
Core
Senior Marketing Technology & Data Consultant acting as a business-to-technology liaison for Cat OnPoint Marketing Services, coordinating dealer onboarding and optimization across the EAME region.
Role type
Senior Marketing Technology & Data Consultant
Builds
Cat OnPoint Marketing Services (Personalized Digital Marketing at Scale) for Caterpillar dealers and business units.
Domain
Heavy machinery / Industrial equipment digital marketing
Deliverable
product features
Required skills
Digital marketing strategy, Vendor/Supplier management, SQL, Data Lakes, Requirements definition, Cross-functional coordination, Stakeholder communication, Issue resolution, Prioritization, Risk management
Preferred skills
Snowflake, Nexus, Cross-cultural collaboration
Technologies
SQL, Data Lakes, Snowflake, Nexus
Responsibilities
Lead intake, triage, and prioritization of dealer requests; Translate business needs into validated requirements; Serve as first line of defense for dealer onboarding questions; Coordinate execution across delivery teams and partners; Represent the business in backlog prioritization and roadmap discussions; Maintain situational awareness across active dealers; Ensure measurement and analytics considerations are incorporated during intake.
Seniority
Senior, hands-on IC