Principal Data Engineer, Marketing
Core
Architecting and managing the engineering backbone for a data-driven digital marketing capability, integrating technology and commercial operations to deliver personalized experiences for healthcare professionals and patients.
Role type
Principal Data Engineer (Marketing)
Builds
Data pipelines, platform integrations, CDP activation, and analytics infrastructure connecting the Snowflake data lakehouse to the marketing technology ecosystem.
Domain
Life Sciences / Pharmaceutical Marketing
Deliverable
production ML models | product features | infrastructure
Required skills
Snowflake, dbt, Fivetran, AWS Bedrock, Python, SQL, REST/GraphQL APIs, CI/CD, Infrastructure-as-Code, CDP architecture, Identity resolution, Consent management, Real-time journey orchestration, Audience propensity modeling, Generative Engine Optimization (GEO) monitoring, Multi-touch attribution modeling, Team leadership, Technical architecture design.
Preferred skills
Pharmaceutical or life sciences industry experience, Veeva ecosystem experience, Rare disease or specialty pharma commercial operations experience, Recruiting and developing engineering talent from non-pharma industries.
Technologies
Snowflake, dbt, Fivetran, Snowpipe, Salesforce Data Cloud, Adobe Experience Cloud, AWS Bedrock, AWS SageMaker, AWS S3, AWS Lambda, Veeva CRM, Veeva Vault PromoMats, Google Ads, Adobe Target, Astronomer, Airflow.
Responsibilities
Own the end-to-end marketing data pipeline architecture; Design and maintain the composable CDP architecture; Architect and maintain the standardized integration layer connecting marketing tools to the Snowflake/dbt core; Lead the technical implementation of real-time journey orchestration infrastructure; Serve as the primary technical interface to Commercial/Marketing business stakeholders; Lead the engineering implementation of AI-powered marketing capabilities; Manage and develop a team of data engineers, software engineers, and MarTech integration specialists.
Seniority
Principal, hands-on IC with leadership responsibilities
